LUSA MARKET
The Lusa Market was a summer project running from July to September 2024 in Comporta, Portugal, created for the Atlantic Club Comporta. The concept of the pop-up market was to create different spaces to buy and enjoy local, artisanal goods and food with friends and family, throughout the day and night. I was commissioned by Studionomie to create their brand identity and build their brand guidelines.
@lusamarket
THE REMEDY
Nestled in Cleveland, London, The Remedy is more than just a local wine bar. They deliberately search out rare, little-known wines, rather than serving the expected brands and regional flavours. Their concept is innovative, and the resulting wine list full of unexpected delights. I worked with them designing posters for their frequent events, and adapting the designs into posts for their social media.
www.theremedylondon.com - @theremedywinebarlondon
WEAVING THE SEA
This exhibition highlights the collaborative work of artisans and designers from both shores of the Mediterranean, fostering cultural cooperation in a context of violence and upheaval. It aims to showcase the quality of Mediterranean artisanship and to establish partnerships among the cities of Athens, Florence-Palermo, Hebron, Tunis, Valencia, and Beirut. In collaboration with Joseph Kai and Nathalie Harb, my involvement extended from the concept development of the exhibition to creating the name and visual identity (both digital and in print). Our work also included the creation of the scenography and exhibition production.
KŌDO
Kōdo, a unique pop-up experience in Chamonix, blended Japanese Izakaya vibes with Alpine ingredients. Chef Sho Miyashita created an innovative tapas menu bringing together flavours and cultures in a beautiful restaurant setting. I was commissioned by Studionomie to capture the atmosphere of the pop-up and handle all the social media. As a food photographer I was tasked with photographing all the food on the menu, from preparation to table setting, and then using these images as the basis for their social media brand, which I developed with Isabella McCarthy.
@kodo_izakaya
THE RESONANT SHELL
The Resonant Shell, commissioned by the RCU for the AlUla Wellness Festival, is an immersive installation by Lebanese artist Nathalie Harb and musician Youmna Saba. Combining sculpture and architecture, it offers visitors tactile and sonic experiences inspired by AlUla's landscapes. Situated between oasis and city, the Shell’s textile and clay layers reveal a hidden staircase leading to views of the oasis and open sky, while its mudbrick core provides a quiet, acoustic retreat resonating with sounds from the ancient Nabataean site of Hegra. In close collaboration with the artists, I created the project’s visual identity and social media.
The resonant shell
10’s OF 1000’s
“10’s of 1000’s” is an exhibition organized by Amnesty International in Beirut for the International Day of the Disappeared on August 30, 2017. It showcased personal belongings of missing individuals in Syria, along with portraits of detainees and poems written by former detainees.
My role in this exhibition alongside Sabine Saba and Georges Torbey involved meeting former detainees, listening to their stories, collecting personal items from their families, and displaying them. We developed the exhibition concept, chose the name, created the visual identity for both print and digital, handled the scenography, and managed the exhibition production.
www.tensofthousands.amnesty.org
AMNESTY INTERNATIONAL
I was commissioned by Amnesty International to create the visuals, websites, and social media for two important campaigns- ‘Women of Syria : Unheard No More’ and ‘Douma 4’.
Women of Syria
Douma 4
BEIRUT DESIGN WEEK
The Beirut Design Week (BDW) celebrated its seventh edition under the theme “Design and the City.” Designers, activists, writers, and students were invited to reflect on design’s transformative role in urban spaces. BDW emphasized participatory and co-design approaches, aiming to drive change through creative collaborations between the design community and social and urban actors. My role was the production manager of the edition.
www.beirutdesignweek.org - @beirutdesignweek
STAY AT HOME
STAY AT HOME is an attachable outdoor capsule that can be fixed to any window, shaped to fit the body when lying in bed. With a flexible attachment system, it transforms into a suitcase, allowing users to transport it and attach it to any apartment window. This project was created to represent Lebanon at the 21st International Exhibition of the Milan Triennale by Far Architects. My role was to design the visual identity and create the booklet.
www.fararchitects.com
SAMANDAL
Samandal is a unique publication promoting the art of comics in Lebanon and beyond. It offers artists a platform for expressing their voices, and graphic and narrative experimentation. A volunteer-run non-profit, Samandal is available in multiple languages and reading directions, and takes an innovative approach to translation. I have worked closely with the creator’s as a graphic designer in all aspects of some of their publications.
www.samandal-comics.org
MONSIEUR BOU
A culinary studio offering reimagined Mediterranean food. Monsieur Bou's philosophy is that each event is treated as a unique experience, and as such, a tailored menus is devised based on the client's desires. I did the web design for Monsieur Bou, and handle the instagram account as a community manager.
www.monsieurbou.com - @monsieur.bou
APRIL 16
APRIL 16 is a consultancy company that works with businesses, governments, and consumers. Their goal is to create brands that stand out and connect with customers. I designed their own brand identity and website.
www.april16.uk
FABUS
Located in Amsterdam's Old-West at De Clercqstraat 105H, Fabus offers a unique culinary and beverage experience, led by women and driven by inclusive, authentic, and sustainable values. Their diverse selection of natural wines highlights underrepresented regions. I was commissioned to design their website, help with the marketing materials and handle social media content.
www.fabusamsterdam.com - @fabus_amsterdam
LES FILLES DE TANIOS
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Les Filles de Tanios is a family-run, artisanal business dedicated to sharing, selling, and cultivating products harvested and produced by the family in the mountains of Lebanon. Olive oil, za'atar, sumac, thyme, orange blossom water, natural soap, pomegranate molasses...
I created the brochure for their products which is given to customers at events and in-store.
www.lesfillesdetanios.com - @fillesdetanios
AL BUSTAN FESTIVAL
Established in 1994, the Al Bustan Festival in Lebanon created an unprecedented tradition of music celebration. Each winter, the Festival has a different theme - exploring a city, culture, or even special subject. I was commissioned to do the graphic design for the brochures and posters for several seasons, in collaboration with Joseph Kai.
www.albustanfestival.com - @albustanfestival
SWAP
SWAP is a product design competition organized by Farra in partnership with Beirut Design Week (BDW). In collaboration with Georges Torbey, I managed multiple aspects of the creation of the project. This included coordinating with BDW, designing the brand identity, preparing all online and offline communications, drafting press releases, and creating the scenography.
